Prelude at Piedmont: A Fashion Event



Prelude at Piedmont: A Fashion Event
For Immediate Release
Monday, July 13
Atlanta – On Saturday, July 18, Goodwill of North Georgia and will host Prelude, an event combining high fashion, raffle giveaways and the chance for a spot on the VIP list for their fall fashion show, RE2URRECTION. Prelude will take place at the Goodwill store and donation center at 2135 Piedmont Road in Atlanta at 2 p.m. Models will be roving the store featuring runway looks from last year’s show, offering a glimpse at looks that will be available for auction at the fall show. Shoppers and event attendees will also have the opportunity to enter a prize raffle with the chance to win a spot on the limited VIP guest list for the fall fashion show. 
Coming up on its third year, RE2URRECTION takes second-hand clothing to a new level as local designers breathe new life into items from Goodwill’s shelves. This year the show will take place at Mason Fine Art in Midtown on Thursday, October 15. Tickets will start at $25 and proceeds will benefit Goodwill’s mission to put people to work. 
“Last year we put more than 16,500 people to work here in North Georgia,” says Elaine Armstrong, director of public relations. “RE2URRECTION is just one more way we can engage with the community to continue to support local job seekers and their families.” 
Established in 1925, the nonprofit is celebrating its ninetieth year of mission service this year. Prelude is one event from a year-long calendar of Goodwill’s birthday events and activities. For more information on the organization’s history and benchmark year, visit
Attendees can RSVP for Prelude online at or drop in at the event. For more information, call 404-420-9900 or email
About Goodwill of North Georgia
The mission of Goodwill of North Georgia is to put people to work. The nonprofit has provided services in the region for 90 years. In fiscal year 2014, Goodwill of North Georgia provided job training and employment services to 45,540 people and helped 14,652 people start new businesses or find jobs. The organization currently operates 53 stores and more than 60 attended donation centers. Revenues generated from Goodwill’s retail program help fund job training and placement programs. 
About The2econdFloor
The2econdFloor is a creative agency specializing in the planning & development of fresh concepts that fuse art, fashion & music to heighten client’s brands and brand experiences.  It was launched as a vehicle to bring deserved exposure to those engaged in artistic and creative endeavors.  This year, owner, Corey Bertrand has collaborated with W Atlanta Downtown to create a music/art event named Upside Downtown & a summer art series called ArtSwim.  This fall he will produce a photography & art exhibit called Dirty Ego. He will also with Goodwill of North Georgia to produce the fashion event, Re2urrection.  
For media inquiries, contact:
Elaine Armstrong, Director of Public Relations
404.420.9932 Office
404.825.3184 Cell

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