For Immediate Release
April 18, 2014
ATLANTA — Goodwill of North Georgia is launching new advertising creative designed to demonstrate the impact of donations on the local community.
The creative materials feature local program participants and Goodwill donors who have benefited from or supported the nonprofit here in North Georgia. One example is Shay's story. She utilized Goodwill's New Choices program, which trains women for the highway construction industry. "It was too hectic to be a single mom and a financial provider," says Shay. "I had to build myself up financially, mentally and emotionally to get out [into the job market]." Donations, such as those featured in the TV spots (Two Sides of the Story and The Job that Goodwill Built) and outdoor boards, supported the two month training that prepared Shay for the job she holds today.
Goodwill of North Georgia's mission is to put people to work. Last year more than 11,000 North Georgia job seekers obtained employment through its career centers and career services. The new advertising creative explores all steps in the Goodwill process, highlighting how different donors and their donations pave the way for job seekers, like Shay, to find jobs.
In the next five years the nonprofit hopes to assist 100,000 people in going to work. The organization emphasizes donors' role in helping it attain this goal.
"Our donors are our lifeblood," says Elaine Armstrong, director of public relations. "Without their support we would not be able to put thousands of job seekers to work each year."